STORY

I Heart Authentic is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support.

I Heart Authentic aims to continually enhance its platform and become the region’s e-commerce destination of choice. Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

I heart Authentic, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea’s mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.

OUR PURPOSE

The I Heart Authentic team believes in the transformative power of technology and wants to change the world for the better by providing a platform to connect buyers and sellers in one community. As shopping on mobile devices becomes the new norm, I Heart Authentic aims to continuously enhance its platform to deliver a seamless and enjoyable shopping experience for all users and be the region’s e-commerce platform of choice.

OUR VALUES

We serve

Our customers are the sole arbiter of the value of our products and services. We strive to meet unmet needs and serve the underserved.

We adapt

Rapid change is the only constant in the digital age of ours. We embrace change, celebrate it and always strive to be a thought leader that influences it.

We run

We are in a constant race to success while grappling with rapidly shifting forces. We move faster, better and with more urgency every day.

We commit

Our work is our commitment. We commit to our values, institution, customers and partners. We commit to each other. Above all, we commit to doing the best we can and being the best we are.

We stay humble

We have travelled a long way from our humble beginning and yet, we never lose our humility in our continual quest for greater heights.